MATUSALEM

A few words with Diego Ferrari

Who are you ?
Ciao. My name is Diego Ferrari, affectionately called The Rum Barista for Matusalem. My role is to bring a new definition of beauty to the perfect serve, elevating the whole Matusalem Rum consumption experience to another level. Some of my responsibilities will be developing our drink strategy and creating new & different Matusalem cocktails. I will be involved in market training needs and Master Class initiatives. I will also be working at key international bar shows, launches of our new products and the World¹s 50 Best Bars Sponsorship, to which we are a proud sponsor.
I am Italian with over 20 years in the mixology industry. I am proud to say that I have been voted in the Top 10 Bar Managers in Italy in recent past years and I have a particular interest and expertise in the Low Alcohol Cocktail category. I am the author of the book “Low Alcohol Cocktails – New Frontiers in Mixology and the Creator of Cocktail Art Group in Facebook. That’s it.
Can you tell us a few words on the brands you are presenting in Paris ?
We start with our top of the line, the Matusalem Gran Reserva Solera 23. An exquisite and smooth ultrapremium rum that will certainly satisfy those who have sophisticates and discerning tastes. A rum with deep and intense golden tones with an overall gratifying taste.
Next is our flagship brand, the Matusalem Gran Reserva Solera 15. Known as “The Cognac of Rums”, this super premium rum is perfect for those seeking exceptional quality and exquisite flavor. Complex, yet velvety smooth pronounced bouquet and flavor with a cognac-like finish.
And finally we have our Matusalem Solera 7. A beautiful golden rum with exceptional smoothness and pronounced endnote, this rum is intriguing for its excellent quality and traditional flavor in the strongest Cuban tradition. A competitively priced premium rum exceptional in its mixability.
Why having choosen Rhum Fest Paris to exhibit ?
We have been exhibiting at Rhumfest for several years now as it is always an interesting mix of consumers who are passionate about rum and are keen to explore the abundant array of flavours & styles present together with the more serious professional, trade members who are just keen to reacquaint themselves with the brands and brand representatives. The interaction with both groups is always a valuable experience as feedback on your brand is always forthcoming.
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